Emerging Genre-Bending Icon Paytra Enters Her “Villain Era”

New York, NY–  Paytra continues to encourage listeners to be the best version of themselves with her new song “Villain Era.” Her distinctive upbeat sound and evocative lyrics deliver a message that challenges societal expectations and motivates listeners to embrace their inner strength. “Villain Era” is now available to stream on digital platforms.

Amid the trending online buzz surrounding the phrase “villain era,” Paytra offers a refreshing perspective that redefines the term’s significance to society today. She inspires listeners in her latest track by explaining that “Villain Era” isn’t about embracing a life of malevolence; it’s about reclaiming your agency and self-worth. With lines such as “stop with the people pleasing, the cooking and cleaning, no self-esteeming,” Paytra challenges the perception that prioritizing oneself is inherently selfish, asserting that this transformation is a declaration of self-respect and self-preservation. “Your ‘villain era’ doesn’t actually make you a villain,” explains Paytra. “But anyone who is used to taking advantage of you will see it that way. That’s why this song is so fun to me.” While immersing yourself in the song’s profound and deeply meaningful message, Paytra enhances the experience with her infectious energy, which shines through her electrifying instrumentals and chilling vocals. From the moment the grit of the music blends with the anthemic background vocals, a surge of revitalization and confidence washes over you. “Villain Era” serves as a powerful anthem for anyone who has ever felt taken advantage of or overlooked for their selflessness.


Raised in a small Michigan town, Paytra embarked on her musical journey at the age of 16 when she relocated to New York City. Despite grappling with the challenges of the fiercely competitive music industry, she persevered, refining her talents and ultimately emerging as a formidable presence. Her music effortlessly blends contemporary rhythms with elements of R&B, alternative, funk, and soul, all while addressing themes of self-reliance and self-confidence. However, Paytra’s mission transcends the realm of catchy hooks and dance-worthy beats. She ardently advocates for women’s empowerment and actively supports female entrepreneurs through her association with a New York-based venture capital syndicate. Her music and business endeavors have shattered barriers, paving the path for women to claim their rightful positions in traditionally male-dominated sectors. In 2023, Paytra is set to expand her influence even further with the release of her upcoming album, Tiny But Mighty, solidifying her role as a fearless pop sensation and an emblem of feminism. With previously released singles “Motherfuckin’ Misfit American Anthem,” “You Got The Sauce,” “Breaking Glass Ceilings,” and “Bright Red Flags,” her accomplishments have garnered recognition from notable outlets such as CelebmixEARMILKCelebrity Magazine, and Jammerzine.


In a world where it’s all too easy to be consumed by the needs of others, Paytra reminds us in her new single “Villain Era” that it’s okay to take control of our own lives and unapologetically prioritize our well-being, even if that means being the villain in someone else’s narrative. Stream “Villain Era” now and stay connected to Paytra’s musical journey by following her on Instagram @Paytra_.